Rebecca Yussuf

Rebecca brings a unique and scientific perspective to our Ambassador team, blending her background as a Meteorologist with a lifelong passion for the natural world. Her journey with Lilac and Lace Floral Design is a testament to our belief that “small is mighty” and that every action matters. Since 2016, Rebecca has lead a significant transformation in her business, moving away from imported blooms to prioritise locally and British-grown flowers – even growing many of them herself.

With a deep-rooted love for nature that echoes the wisdom of her hero, Sir David Attenborough, Rebecca made the conscious decision in 2018 to eliminate floral foam from her work. She embodies the SWA value of “continuous learning,” having worked tirelessly to ensure her “flowery world” treads as gently as possible on the planet. She is a practitioner of our “progress over perfection” ethos, showing that even traditional crafts can evolve into future-thinking strategies.

As an SWA Ambassador, Rebecca acts as a “trusted guide” for florists and planners alike. Her story is one of integrity and purpose, illustrating how heritage and modern environmental awareness can bloom together. We are proud to have her as a leader in our floral community, empowering others with the confidence to make responsible decisions for the planet we all share.