Ambassador

Charlie Finnigan

West Midlands

Charlie Finnigan

Charlie is the lead for sustainability at Homme House, his family’s historic estate in Herefordshire. For Charlie, the shift toward making sustainability a “primary measure of success” was born out of a deep connection to the landscape he calls home. After years of witnessing the impact of an increasingly unstable climate on the ancient parkland oaks under his care, he realised that climate anxiety could only be transformed through positive, productive action.

At Homme House a “wedding-supported conservation project”, Charlie has evolved the business to move beyond a profit-first mindset, ensuring that environmental responsibility is woven into the very fabric of the estate’s operations. As an SWA Ambassador, he brings this same dedication to his regional community, acting as a trusted guide for other professionals navigating their own sustainability journeys. Charlie believes that while the industry is changing, we are all trustees of the planet, tasked with ensuring it doesn’t just survive, but thrives. He is passionate about showing that sustainability isn’t about being perfect; it’s about making progress with purpose and creating meaningful impact together.

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